He’s Alive Broadcasting Association

Health Care Workers, “Holding the Line” with COVID-19

In the last two years, our communities have been impacted by COVID-19 and the economic downturn.  Many have lost their loved ones and many more are in hospitals, fighting for their lives.  Throughout this pandemic, our health care workers have been fighting alongside our families, caring for our community members, and saving lives. 
My name is Rupert Salmon, General Manager of He’s Alive Television and Founder of Rays of Light Television. I am a black male with over 30 years of marketing, sales, and media experience. I’m currently under contract to take full operational and management control of He’s Alive Broadcasting. At the execution of this agreement, we will be one of approximately twenty minority-owned and managed television stations in the United States. Currently, we are the only minority-owned media company in eastern Washington. 
We at He’s Alive Broadcasting would like to recognize, honor, and support our health care workers as they’re holding the line in our community.  We want to support them by acknowledging the struggles they face on a daily basis.  My wife has been an ICU nurse for over 30 years and has shared her stories of the stress, exhaustion, and other experiences of these past two years, unlike any encountered before on the job.  The challenges being experienced by her and her coworkers, as the third wave of COVID-19 enters center stage, begs the attention of our community.  
To recognize and support our health care workers, we are developing a program called “Holding the Line”.  Our goal is to present the program as a 10-part, television series aired on Channels 35, and online, focused on our health care workers as they’re navigating the challenges of this pandemic. 

More information coming soon…

PRESS RELEASE: New TV Series Recognizes Spokane Health Care Workers for “Holding the Line” During the COVID-19 Pandemic

Spokane’s He’s Alive Broadcasting announced plans for a new television series to recognize, honor and support local healthcare workers as they’re holding the line in our community against COVID-19. 

“We want to support the healthcare professionals in our community who are serving on the front lines and acknowledge the daily struggles they face,” says Rupert Salmon, He’s Alive Broadcasting station manager. “The stress and exhaustion of these past two years have taken a significant toll on our healthcare workers. We want to say thank you in a tangible way.”

Salmon and his team are putting together a 10-part program called “Holding the Line.”  The series will focus on healthcare workers as they’re navigating the challenges of the pandemic. Each episode is designed with healthcare workers and their families in mind. 

The 10 episodes will cover topics like: 

  • On-the-job stories of patients and coworkers, offering perspective to the friends and families of healthcare workers who might not otherwise understand the intense pressures.
  • Support and guidance from mental health professionals working with healthcare workers.
  • Insights from medical professionals on the short-term and long-term effects of the pandemic on our healthcare workers perspectives from the healthcare workers themselves on the effects of stress in their personal and professional lives.

This 10-part series is scheduled to launch in November 2021. Organizations interested in partnering to support and thank healthcare workers may contact He’s Alive Television at…. For more information visit https://hesalivetv.com 509-622-4780 for our merchandise store

Rupert Salmon-Black Seventh-day Adventist Television Station Owner

On November 17, 2020, Rupert Salmon of the Spokane, Washington area became a trailblazer: He bought the television station operated by the Upper Columbia Conference and thus became one of the few black television station owners and in all likelihood became the first black Seventh-day Adventist station owner.

His journey began in Kingston, Jamaica. He immigrated to the United States in 1972, settling in New Jersey. He found out that he had an interest in computer programming and that is where he made his career in building and developing computers.

He and his wife were homeschooling their children. It was on a trip to a homeschool seminar in Spokane, Washington that he fell in love with the Pacific Northwest and decided to make the cross country move to Spokane.

He became a member of the Spokane Valley SDA Church. His gifts and interests led him to the Audio-Visual (AV) department of that church-a department that he wound up heading.

While working there, someone made the life-altering suggestion that he work with a Conference TV-the station owned and operated by the Upper Columbia Conference. He became a management consultant for the station.

It was while he was doing consulting for the station that he began to be impressed with what must have first seemed to be an outlandish vision: Instead of simply giving recommendations to others about the best way to fulfill their vision for the station, why not buy the station and institute the vision that the Lord had given him?


Pastor Marlo Fralick, first president and board chairman of He’s Alive Television, said, “We are here to shine the light of God’s love to those who live in darkness.”

This has become our short mission statement. There is nothing more important than finding ways to present the Gospel message in such a way and with variety so that people, young and old, rich and poor, from all ideologies and walks of life, can understand how much God loves them.

He’s Alive Television is undergoing a major change. We have recently moved, after 8 years from our previous location. In the process of moving, we have also taken the opportunity to upgrade our studio broadcast equipment at a cost of over $40,000 dollars.

Unfortunately just as that process was beginning we were informed by the FCC that our channel 39 frequency has been sold and we will need to move to a new channel sometime in the next 2 years at an estimated cost of about $50,000 dollars. Well to our surprise just as we were completing our location move and upgrade, we have again been informed that the company that bought our frequency wanted to take possession by November 27, 2017.

Our new channel home will be channel 35. Courage to Change 35 to 39, we broadcast by Faith, praying for your help to keep us on the air. We are approximately 60 days from the deadline to move to channel 35 we are in dire need to raise $50,000 to purchase a new antenna and upgrade the transmitter and several other pieces of equipment. Please help us to continue our mission to bring the gospel to the world in need of knowledge of the love of Christ and the gift of eternal life.

Thanking you in advance for your love and donations.

The He’s Alive Board.